Marketing Is All About Moments; Don’t Wait For Them, Create Them Joe Stanhope, Vice President, Principal Analyst Rusty Warner, Principal Analyst Jun 6 2019 (Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment and model customers imply that consumers are static and can be fully defined, but they are anything but. Consumers are … Continue reading Marketing Is All About Moments; Don’t Wait For Them, Create Them